The 36-year-old founder of this lingerie brand wants to create Singapore’s most comfortable bras
Global Article
Elfaine Tan has tried many bras and sold hundreds of thousands. The founder of homegrown lingerie brand I’m In tells CNA Women how, in her quest to create the most comfortable wireless bra with the perfect fabric, she dissected the 30 to 50 parts of the undergarment. Elfaine Tan remembers when bras with metal underwires
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